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Broadband v Ethernet – The Business Buyer’s Guide

Today, internet connectivity plays a pivotal role in the life of the typical SME. Email has changed the way businesses communicate. Ecommerce is transforming how businesses sell their products and services. And, most recently, SMEs are turning to the cloud for data storage, business software (such as Google Docs and Salesforce) and telephony services (IP telephony).

Without connectivity, most SMEs would grind to a halt. Given this dependence on data and connectivity, it may seem strange that many businesses seem happy to select their broadband package on price alone.

This could be for a variety of reasons. Certainly, the advertising of broadband products for the residential market – with its fixation on monthly price – may have perpetuated the myth that all broadband products are the same. Alongside this, a price threshold has emerged, where businesses seem reluctant to pay more than around £1 a day for their internet access.

Download our White Paper, which provides you with deeper insight into the options available for connecting your business to the internet and the cloud. We explore the differences between Broadband and Ethernet and consider why buying a cheap package could prove to be a false economy.

If you have any questions about Broadband vs Ethernet, please contact one of sales team who will be happy to help. Call us today on 02476 867 422

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